The Marketing Section will allow you to plan how to get the word out on your company. It includes the basic research and all of the ancillary costs involved in marketing. This section is broken down into the following categories:
- Marketing Research
- Printing & Graphics
- Advertising Channels
Most only consider how one will spend advertising dollars. However, that is just part of the expenses you will have in the marketing arena. Take some time in this area; the intent is how to begin, maintain, and then grow sales for your company.
Due to its importance, we have provided you with the ability to really provide detail for your company. However, the total expenditures will be shown in the S, G & A section on the Income Statement.